Project ‘A la carte’ – Ingraining concepts in geographically and academically heterogeneous
students towards aligning their skill-sets with corporate requirements
necessitate departure from orthodox models. Students are given a choice to
explore any topic of their passion and build the research output in diverse
forms. Research output both primary and secondary, qualitative and quantitative
have been presented in formats ranging from research papers, case studies, maps, videos, podcasts,
posters, exhibits, product and service design and development, apps, book
reviews, theatrical/short film adaptations, dance/music adaptations, satires
among others. The approach has increased ‘placeability’ quotient besides
receiving critical acclaim and has benefited more than 250 students.
An illustrative list (not able to include each and everything) is given below. Focus has been on recent works and might have skipped some good works of the past
List:
‘Mapping the
relationship between Advertising, Profitability and Business Strategy in
India’, XI Annual National Conference of
Strategic Management Forum, IIT-Kanpur May 2008, (Ms.
Anindita Kundu,)( Ms. Anindita received
the Best Student Paper award)
‘Macroeconomics
influence on Agro commodity prices Using Co-integration model’, International
Conference on Agribusiness and Food Industry, IIM Lucknow August 2007 (Co-author: Ms. Surabhi Agarwal,)
‘Weather Risk, Agro Commodity Prices and Macro
Economic Linkages Using Co-integration Model’, International Conference on
Agribusiness and Food Industry, IIM Lucknow August 2007 (Co-author: Ms. Preethi Laddha ,)
‘Bank
Lending, Capital Formation and Agricultural Production’, International
Conference on Agribusiness and Food Industry, IIM Lucknow August 2007 (Co-author: Ms. Namrata Choudhary,)
‘Mapping the
Success of Organized Food Retailing in India using Perceptual Mapping Models’,
International Conference on Agribusiness and Food Industry, IIM Lucknow August 2007 (Co-author: Ms. Hemanti Richa, Mr. Manish Arora,)
‘Supply Chain
in Fresh Produce Retailing and the Role of Transportation’, International
Conference on Agribusiness and Food Industry, IIM Lucknow August 2007 (Co-author: Mr. Kumar Sushant,)
‘Mapping the
Public Perception of Organic Food’, International Conference on Agribusiness
and Food Industry, IIM Lucknow August 2007
(Co-author: Mr. Sarbeswar Rao, Mr. Anwit Goswami,)
“Does Social
Media Empower Citizens? Evidence from Arab Spring”, X AIMS Intl Conference,
IIM-Bangalore, Jan 2013 (Chinmoy Mohapatra)
“Does Size
Influence Firm’s Profitability: Evidence from India”, 8th AIMS Intl
Conference, IIM Ahmedabad, Jan 2011 (Ms. Kesha Parmar)
“Resolving the Gap between Unique Selling
Proposition (USP) and Unique Customer Perception (UCP) in the Indian Luxury Car
Market” XI National Conference of
Strategic Management Forum, IIT-Kanpur May 2008 ( Ms. Jimmy
Cheddha)
“From Haat to
Supermarket: Changing Face of Rural Distribution Channels” National Conference
on Rural Marketing, IIM, Kozhikode, Jan
2008 ( Ms. Ruchika Soni)
‘Analyzing
Tata-Corus Deal using Game Theory Models’, II National Conference on Management
Sciences, IIT Chennai March 2007 (Surabhi Agarwal)
‘Impact of
Supply Chain Decisions on Working Capital Cycles’, II National Conference on
Management Sciences, IIT Chennai March 2007 (Ms. Hemanti Richa)
‘Labour
Markets and Working Conditions : A Study of Old Economy Firms in India’, 5th
AIMS Intl Conference, ICFAI Business School, Hyderabad, Dec 28-31, 2007 (Mr. Mandeep Singh)
‘Do
Sweatshops Exist in the New Economy: A Case Study of Indian IT Industry’, 5th
AIMS International Conference, ICFAI Business School, Hyderabad, December 28-31, 2007 ( Ms. Tushma Singh, Ms. Ankisha Rastogi, Prof.
Anantha Murthy)
“Mergers and
Acquisitions in India: Jet Sahara Merger”, ICOQM, Bangkok, September 2007 (Mr.
Hitesh Taunk)
Examining
Customer Satisfaction, Usage and Adoption study of E-Banking Practices in
Karnataka (Mr. Shantaveer Sollapur)
Examining
Customer Satisfaction, Usage and
Adoption of Self Service Technology and E-Services in Electricity Industry:
Case Study of BESCOM (Mr. Kishore)
Does User
Reviews Influence Online Sales? : Case Study of Books and Accessories (Mr.
Vikas S)
Do Current
Innovation Strategies Enhance Firm Value? Evidence from the Largest R&D
Spenders (Ms. Sindhu H.)
Towards Developing
an Energy Candy as outcome of User Driven Innovation (Ms. Anita Gupta)
Towards
Developing Potential Business Model for Cognitive Radio (Ms. Amani Kanajam)
If Internet
Evolved in the Cold War: An Exercise in Counterfactual History (Mr. Dinesh
Subramaniam)
Examining the
Right to Forget: Book Review of ‘Delete’ (Ms. Prerna Paul; Ms. Mamata N)
Trademarks
and Logos in the Digital Age: Case Study of Shoe Industry (Mr. Adil Haroon; Ms.
Shagufa Jameel)
Youth in the
Digital Age: A case of Digital Activism (Ms. Amrutha Patil)
Story Telling
through Maps: The Great Silk Road (Ms. Somika Prasad)
Towards
Developing Women’s Bike as an Outcome of User Driven Innovation (Ms. Narmata
Rai; Ms. Shilpa Wadji)
Examining the
Case for Net Neutrality (Ms. Sakshi Batra)
Towards
Dissection of Online User Reviews of Hotel Industry (Mr. Abhijeet Soni)
Adapting
Chanakya in the Digital Age through examination of Google Strategy (Ms. Ipsita
Pattnaik)
Usage and
Attitude Study of E-Commerce in Category B Cities (Ms. Vibha Shivare; Ms. Suman
Keshri)
Exploring the
Hidden Tourism of Bengaluru (Video) (Mr. Ravi Kumar Singh; Ms. Sanchari Pyne)
Measuring
Attention and Interest in Narendra Modi’s interaction with Diaspora (Google
Trends based paper) (Ms. Rashmi Tiple)
Social Media
Market of Housing and Real Estate Industry (Mr. Sushil Kumar Singh)
Value
Decomposition in the Cement Industry (Mr. Rishav Jain; Mr. Chirag Purohit)
Examining the
History of Surveillance (Mr. Chandru S.)
Degranularization
of Product Development: Towards Developing Digital Walking Aid for Blind and
RFID Tagging of Kids
Critical
Examination of Evolving Business Models in Digital Firms (Ms. Sagarika S; Ms
Jaya Swapna)
Discrimination
in Digital Age (A play based paper) (Ms. Tanvi T)
Social Media
Marketing and Restaurant Industry (Mr. Amit Singh, Mr. Uttam Gupta)
Evolving
Consumer Behavior in Digital Age: Case Study of Fashion Industry (Ms. Mousumi
Dwivedi)
Documenting
Patent Wars: Apple vs Samsung”, Poster Based Case (Mr. Subhranshu; Mr. Praveen)
Are
Intellectual Property Rights Paramount? Evidence from Industries (Mr. Sourav
Rana)
Why People Shop Online (Qualitative
Behavioral Analysis on Online Shopping) (Ms. Sahera Reshmy)
Pirate’s
Dilemma ( Adoption of Pirate’s Dilemma by Matt Mason into a play )(Ms. Ilona R,
Mr.Kaushal M, Ms. Padmini G, Ms. Sindhu T)
Why Piracy
(video incorporating field research investigating the existence of piracy) (Ms.
Hena K, Mr. Nirav R)
Does Internet
and Technology Generate Competitive Advantage: Case Studies (Mr. Neel Kumar D;
Ms. Tripti Singh)
Cognitive
Surplus (theatrical adoption of Clay Shirky’s book titled) (Ms. Manpreet Kaur;
Ms. Richa P; Ms. Sneha C)
Authentication Technologies: Implications for
Privacy – A Case Study of Palm Vein Technology- poster based case study (Ms.
Yojana K, Mr. Jaibharat T)
NetFlix vs Blockbuster- Understanding
New Business Models ( poster based case study) (Ms. Beenita Kumari)
Towards
Designing a Digital Mall (product design based output) (Mr. Ankur Jain, Ms.
Prachi S.)
Understanding
Macrowikinomics- Book Summary (Ms. Susanah Chand)
Documenting
Historical Evolution of Modern Retail Industry – Poster Based Presentation (Ms.
Shruti)
Amazing India
(Google Maps app capturing tourist places across India and a guide on how
to visit and enjoy them!) (Mr. Renukanandan A, Mr. Gourav G, Ms. Sonika K., Ms.
Harshada K.)
Understanding Supply Chain
through Maps (Google Maps app capturing supply chains of Nokia, Dominos,
Pizza Hut, Skoda, beauty industry etc) (Mr. Ankit R., Ms. Ankita P, Mr. Vikas
V)
Mapping
Concentration of Symbols of Globalization (Google Maps app mapping concentration
of McDonalds, KFCs etc that provides pointers to possible concentration of FDI
in retail)
Examining
Open Source Challenges to Proprietary Business Models: Case Study of Open
Source Challenges in ERP Industry (Mr. Abhinash M)
Does Wisdom
of Crowds Hold Good? Case Study of Indian Financial Markets (Mr. Atul , Mr
Govind B)
IT Industry
and Sweatshops – Video (Ms. Manjari, Mr. Souptik)
Documenting
User Led Innovation in Sports Goods Industry in India
Is Factory
Dead? (theatrical adoption of Naomi Klein’s ‘ No Logo’) (Class of 10, IBA)
Mapping the
Carbon Footprint of E-mail (poster based presentation)
Towards
Designing an Open Source Business Model for Water Purification and Usage (Mr.
Shashank)
Plotting the
Relationship between Food Security and Food Affordability (Poster Based
Presentation)
Towards
Developing Business Models to Render Piracy Irrelevant (Series of Poster Based
presentations) (Class of 2013, IBA)
Marketing
Strategies in World of Global Inequalities
Capturing
Innovation in Globalized World (Ms. Meha Raval; Mr. Viplav Chaubey)
Towards
Developing Pricing models for Entertainment Industry (Mr. Srinivas R)
Dissecting
the Ramifications of Relocating Production (Ms. Shrabanee M)
Exploring the
Pressures Driving Market Access (Ms. Pranjalee Jaiswal)
Are MNCs the
New Growth Engines? (Ms. Preeti Morla)
Impact of
Virtual Cultures on Social Movements (Mr. Vishnu )
Towards
Operating in Knowledge Driven Economy (theatrical adoption by Mr. Manish
Lakhawat et al.)
What is
Bottom of Pyramid?( theatrical adoption by Class of 2010, IBA)
Business
Nature Dynamics in Global Age ( dramatized documentary by Ms. Vasu C et al)
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